Foot traffic is one of the essential factors when it comes to running a brick-and-mortar store. More people visiting your stores means more opportunities for customer engagement and sales, which further leads to more revenue. Here is a compiled list of things that you can do to get more shoppers walking into your brick-and-mortar store:
Offer a Unique Experience
In-store kiosks come with a lot of benefits for customers who are used to online store experiences. Make sure you tap the full potential of your premises by deviating from the norm. You can employ a few tricks. For example, offer rewards or discounts. Everyone loves a good bonus, so offering an enticing seasonal perk is an excellent way to make your store stand out. Share discount codes online or via email, and let customers know that they can redeem them in-store.
Another idea is to create an entertainment area for kids. If you run a business whose primary customers are women with kids, you can set up an entertainment kiosk somewhere inside your store where children can have fun. It doesn’t have to be extravagant. A table where kids can draw and color can be enough. That way, parents are likely to enjoy their shopping adventure and will want to return.
Offer Exclusive Items
Remember, the whole idea of raising your store traffic can’t materialize if you are reluctant to add value to your customer base. Aim to be different from your local competitors. Offer items that are exclusive to your brick-and-mortar locations rather than your online platform. For you to be a savvy retailer, you must stock premium products that customers can’t find elsewhere. Offer limited edition products, such as signed books or clothes from a local designer. Then, you can sit back and watch customers scramble to buy from your store.
Invest in an Attractive Shop Front
If your brick-and-mortar store sits along a public avenue, create a catchy display for your windows and door. Make sure it grabs attention from a fair distance. The shopfront should tell a story and tell it well! A creative shop front is likely to pique a customer’s curiosity, which can, in turn, lead to impulse sales. It might even evoke deep emotions and, before you know it, passersby may grow attached to visiting your store.
Many of the steps you can take to raise the number of people visiting your stores are inexpensive. You only need to utilize what you have. Remember that it’s not just a matter of how many people walk into your store, but also how well you can convert them from onlookers to long-term customers.
Feeling good about your physical location but still feeling lack on your online platform? Here are some tips and tricks to improve your customers’ experiences online.