How Your Website Can Create More Leads for Your Small Business

Increasing leads is one of the top concerns for small businesses. Your website is an excellent way to attract new leads when you know what to do with it. Here are six of the most important things to do with your website to create more leads for your small business.


According to Podium, website designs that are easy to navigate, mobile friendly, and have a clear call to action can help you generate new leads for your business. Poor website design causes more people to leave your website because they view your business as unprofessional or untrustworthy. Paying for a responsive website design ensures your website will automatically adjust its design to look good on any screen and device. You should also consider a live chat option on your website. Podium is a platform that offers web chat for your website and curates all of your customer interactions from numerous sites into one place. This makes it easier for you to stay on top of responding to your customers.

Pay attention to your website’s loading speed too. If the website loads slowly, then they’ll feel aggravated and look elsewhere for the information they’re seeking. It’s critical that you make sure your website loads fast and looks great on all devices. You can check your website’s speed for free online.

Live Chat

Whether you sell a product or a service, live chat is beneficial for your small business. Potential customers can ask questions about your product or receive clarification about your business’s location. You can also help them if they’re having trouble with your product. Choose a live chat service that you can easily check from your smartphone. Using a platform like Podium lets you view customer messages from all of your platforms in one place. ReferralCandy teaches that helping people through live chat and responding quickly to their inquiries increases their positive feelings toward your business. They will be more likely to either become a customer or do business with you again in the future.


Include videos on your website to engage readers. SwitchVideo suggests that an explainer video is a good type of video you can use to increase leads. Visuals have a stronger effect on people than text does, so you should include a video when you can. The video should be relevant and add value. Don’t set videos to automatically play since it hurts the user experience. Many people feel frustrated when they have to repeatedly pause and close a video to focus on reading a webpage.

Trust Signals

According to FreshDesk, you can build trust with readers through professional website design, real testimonials, real customer reviews, and other forms of social proof. Obtain an SSL security certificate for your website. This will help consumers feel comfortable buying from you because it helps protect their sensitive information. Testimonials and customer reviews show them the experiences others are having with your product or service. If you have any relevant certifications or awards, display these on your website too. They improve your credibility and increase trust from website visitors.

Social Media

You should have at least one social media account to connect with customers and generate more leads for your small business. Choose a platform that works best for your business. If you’re in the food or clothing industry, for example, Pinterest is a good choice because pins of food and clothing are popular there. If you are a B2B business, then you’ll want to be on LinkedIn. Research your options in social media platforms to know which is best for your small business and what kind of approach will work best. Each social media platform has a unique atmosphere and way of interacting with others. You also want to stay in line with the platform’s guidelines.

On your website, you should use a plug-in that gives people the ability to share your post on social media. Also include your social media info in a visible place, so people can follow you there and stay connected. This helps increase leads because it gives them more contact points with your business. Additionally, when they share one of your social media posts, their followers may visit your website in interest.

A/B Testing

VWO recommends that you should regularly run A/B tests on your website. The goal of split testing is to figure out how to increase conversions on your website. What you do is send half of your webpage traffic to an A version and the other half to a B version. The webpages are identical except for one aspect of them, such as the title, call to action or color of the buy button. These seemingly minor aspects of your website can make a significant difference in leads.

Generating more leads for your small business involves establishing yourself as a professional, having an attractive website design that’s easy to navigate, analyzing your results and encouraging people to share your posts on social media. It might be overwhelming to attempt this all at once, so implement one at a time. Your leads will increase the more you work on your website.

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