Phoenics Electronics Announces Continued Expansion Into EMEA in 2017

Acton, MA, May 15, 2017 –(– Phoenics Electronics recently announced they have opened a sales division in Tel Aviv, Israel, furthering the company’s expansion on a global scale. Phoenics is now able to support customers throughout the country with technical sales, applications engineering and product logistics programs.

This expansion into Israel is mainly driven by Phoenics’ partner, Cavium, with whom Phoenics Electronics has had a strong relationship with for over 14 years. Both OEM and Enterprise Customers will be supported by highly skilled software and hardware engineers in conjunction with knowledgeable technical sales resources. According to David Owens, Director of Sales for Phoenics Electronics, “The Israeli market is robust and aligns extremely well with Cavium and other key suppliers.”

“We are incredibly pleased to be working with multiple manufacturers and to be part of their expansion plans into Israel,” Phoenics’ CEO Peter Rooks stated. “We have had remarkable success with development in other countries abroad, and are confident in our abilities to cultivate a strong relationship in Israel as well.”

Phoenics will be supporting both hardware and software engineers at OEMs and System Integrators who will be evaluating chip level products, Power Supplies, Fiber Channel Host Bus Adapters, 10/25/50/100GB Ethernet Adapters, and ARM ThunderX servers.

With the expansion, Phoenics plans on addressing a variety of market segments, including high performance computing, storage, security, communications, and enterprise.

Phoenics’ move into Israel continues to showcase the company’s considerable revenue and personnel growth trajectory.