The Need for More Intuitive Computing

Cisco Blog >Executive Platform

Executive Platform

– June 20, 2017 – 37 Comments

For over 30 years, Cisco has built the fundamental technology that has driven the rise and growth of the internet. New industries, new companies, new jobs and new experiences have resulted from technologies that have become a seamless part of our lives, and I’m incredibly proud of our contribution to these advancements.

All of this innovation has led us to an age of exponential expansiveness. When I think about the future we’re moving towards, I believe this transition will result in incredible value and endless possibilities for our customers, but we have to overcome some real complexity and fundamental challenges before we can take the next big leap.

We have a long history of making significant transitions at scale. The most important thing we’ve learned is that with every transition, we must rethink everything we do. We see a tremendous opportunity to apply the latest technology innovations — from machine learning to artificial intelligence to advanced analytics — to the way we operate and define the network.

In rethinking the network, we must move from a highly manual, time-intensive, often static approach to one that works with the future in mind — anticipating your needs, understanding your intent and continually learning from the context of all the data that surrounds your business.

Launching a new, intuitive network

For all these reasons, today we are unveiling a new network for a new era, a network for today’s world and tomorrow’s. Our new network is the result of the deep innovation we’ve been driving at Cisco, and it’s something I believe will change the trajectory of the entire industry.

The new network delivers a world where you can connect billions of devices, identify them almost instantly, know what’s trustworthy and what isn’t, and draw exponential value from the connections – and you can do it in hours instead of weeks and months. This capability is so new and so vital, that in our view, it will free up businesses to pursue new opportunities — because big changes will seem less daunting and less risky.

At the core of this new era is intent-based networking, which is focused on business outcomes and the increasing speed at which companies can achieve their desired results. It is a network with a purpose, one that can think ahead to help organizations move faster and be smarter. While there are several technologies involved in bringing this to life, on a conceptual level the key pillars of this approach are intent, context and intuition. As the pace of business only accelerates, the need for these capabilities is critical.

Intent-based networking allows for automation at scale, so companies can manage a seemingly unmanageable array of devices and other technologies. Interpreting data with the right context is what enables the network to provide new, more meaningful insights. As an industry, we’re increasingly creating technology that is more intuitive — from interacting naturally with technology through voice or gesture to building more human-like qualities into the technology experiences we deliver.

At the core of all this is trust. The new network is a fully integrated, single system that is both intelligent and highly secure. Businesses can trust that the right best practices, based on decades of network experience, are in place to automate the network. Businesses can trust that the network is constantly learning and evolving to detect issues before they happen, while providing actionable insights to resolve them on its own.

Moving to an intent-based approach across Cisco’s portfolio

Beyond the reimagined network, we are driving the power of intent, context and intuition across the entirety of Cisco’s portfolio — from our next-generation data center architectures, to advanced IoT applications, our world-class security portfolio, end-to-end analytics, and our vast investments in our core technologies. We are committed to creating new ideas that push the envelope, bringing innovation to our customers in new ways.

We must move to a place where we build technology that is intuitive from the start and continues to evolve and learn over time. Intent-based infrastructure is where we see our next big growth opportunity. We believe the network will be an enabler and an accelerator of this new set of technologies.

Many are saying we’re becoming a software company, but the reality is that hardware, software, and services are all critical to our future — and to providing our customers with the right foundation for their digital businesses. While we are announcing how we will make this shift in our core business, enterprise networking, today’s news also marks the beginning of a top-to-bottom commitment to intent-based infrastructure.

As we move into this new chapter of intent-based infrastructure, our intention — my vision — is to deliver a truly secure and intelligent platform for digital businesses to bring greater value to our world. We believe this foundation will serve as the basis for how our customers will reinvent their futures.


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  1. Gustavo Aguilar

    June 26, 2017 at 12:52 pm

    Lets own it

  2. Yang Lei

    June 23, 2017 at 4:57 pm

    amazing concept!

  3. Allison Walton

    June 22, 2017 at 6:57 am

    Looking forward to seeing more – we are consumers – show us more demos, how-tos, whitepapers – we are ready to be your broadcasters and sell this! Ready to see Cisco launch yet again as a tech innovator!

  4. Dale Jackson

    June 21, 2017 at 10:26 pm

    Wow! Amazing, absolutely amazing. “Intuitive network.. that can think ahead.. a network with a purpose..” Hoping there is some reasonably priced bridging study or extensive resources provided online so that we can join you on the quantum leap into the future.

  5. Savita Nandan

    June 21, 2017 at 9:34 pm

    Intuitive DNA!!!! Exciting Time ahead…and glad to be part of Cisco reinvention

  6. Mohammed Vikar

    June 21, 2017 at 11:50 am

    #GladToBeHere #WeAreCisco

  7. Dr. Jose A. Wong – Perez

    June 21, 2017 at 11:28 am

    No more to say, just go Cisco to find the right technological solution, tested and improved through the test of time.

  8. Aijaz P.

    June 21, 2017 at 5:50 am

    The “intent” is good. Getting constant feedback from internal users/customers and fine-tuning should be a big part of this ongoing effort so that we can strike the right balance between the abstract and the real.

  9. Greg Phillips

    June 21, 2017 at 4:06 am

    Interesting concept. This will be like texting’s auto correct feature which “thinks” it knows what word you really want however, it’s still largely incorrect. It will be interesting to try this wrt networking as us network operators will much less forgiving the first time routes or access gets changed because the network was trying to think for us. Looking forward to seeing more on this.

  10. Kumaran Anbalagan

    June 21, 2017 at 2:23 am

    Intent-based infrastructure….Awesome news…Wonderful to see the continues innovation and we continue to lead the industry by adding great value to the customers.

  11. Jitendra Patel

    June 20, 2017 at 10:56 pm

    Excellent NEWS this morning. #wearecisco

  12. Nagabhushana HG

    June 20, 2017 at 9:57 pm

    Very Interesting !!Excited to see what the future holds!

  13. Madhava

    June 20, 2017 at 9:27 pm

    Cisco is great place for several more years, engineering teams do really great job and we are always proud of our management who drive things so fast and continuous basis.

  14. javed siddiqui

    June 20, 2017 at 9:01 pm

    Looking forward to the new era!

  15. Vineet Upendra

    June 20, 2017 at 8:45 pm

    Intent-based, inventive, intelligent networks…exciting times ahead!

  16. Ravi Kumar Khattar

    June 20, 2017 at 8:30 pm

    Intent Based approach sounds very catchy

  17. Anonymous

    June 20, 2017 at 7:28 pm

    Great news

  18. Srinivasulu K

    June 20, 2017 at 7:12 pm

    Proud to be part of Cisco !!! Tomorrow Starts Here….

  19. Ria K

    June 20, 2017 at 5:44 pm

    The best news by far. Excited to engage our customers, enable our partners and learn as well. Proud to be with you in this journey!

  20. Najam Shamsee

    June 20, 2017 at 4:11 pm


  21. Rajeev Ahlawat

    June 20, 2017 at 2:57 pm

    Only Cisco can do it.. Intent-based networking.. Proud to part of Cisco Family.. Good job team..

  22. Gustavo Pereira Salas

    June 20, 2017 at 2:37 pm

    The DNA architecture is built to provide agility in the deployment of new services, facilitate the implementation of policies to the applications and the users that make life in the network, simplify the operation of the network and optimize the network based on the feedback of the analyticals and information from the intelligence underlying network needed to support the digitization of business

  23. Kimberly Hughes

    June 20, 2017 at 1:25 pm

    Proud to be part of this revolutionary innovation and excited for the future!

  24. Kasturi

    June 20, 2017 at 1:20 pm

    Cisco delivers the technology to accomplish your intention intuitively.

  25. Soren

    June 20, 2017 at 12:55 pm

    #weareproudtobecisco A day to remember!

  26. Ric J Chavez

    June 20, 2017 at 12:24 pm

    Cisco is changing at warp speed. So glad to be a part of a company that never stops reinventing itself.

  27. Mark Murphy

    June 20, 2017 at 12:15 pm

    We are not sitting still! Congratulations to all my Cisco colleagues on this amazing effort.

  28. Zia Syed

    June 20, 2017 at 12:06 pm

    It couldn’t be a better time to work at Cisco. Let’s change the world, again!

  29. Veera Vedurumudi

    June 20, 2017 at 12:04 pm

    Pretty exciting. Very good impetus to drive more innovation at much faster pace.

  30. Anonymous

    June 20, 2017 at 12:02 pm

    Interesting times ahead with a lot of potential to innovate and disrupt the market ………#ciscoinnovate

  31. John Asuncion

    June 20, 2017 at 11:56 am

    So excited to hear what’s coming.

  32. Nithin R. Manda

    June 20, 2017 at 11:54 am

    As the years passes most parts of the world will digitally get connected, traffic will grow exponentially and yes this kind approach is definitely needed and #CISCO is the first ones to get it to reality where elsewhere in the world is still thinking of.

  33. Krishna K

    June 20, 2017 at 11:53 am

    Very useful innovation!

  34. Anonymous

    June 20, 2017 at 11:50 am

    interesting.. very excited to see opportunities unfolding.. |,,|

  35. Nina Daya

    June 20, 2017 at 11:50 am

    Where there is intention there is magic. #wearecisco

  36. Eitan Bennun

    June 20, 2017 at 11:48 am

    Great journey to be part of. I am a proud Cisco employee.

  37. Anil J

    June 20, 2017 at 11:37 am

    Great news! A lot of potential as the market is exploding with IoT and Data, Intent Based Networking could revolutionize the next wave of Internet and security